Got this in the (g)mail this week:
Your video Mr Moreno meets Mr Spikes has become popular on YouTube, and we’d like to invite you to start making money from it by including it in the YouTube Partnership Program
Making money from your video is easy. Here’s how it works: First sign into your YouTube account cbdilger. Then, complete the steps outlined here: [link redacted]. Once you’re finished, we’ll start placing ads next to your video and pay you a share of the revenue.
We look forward to adding your video to the YouTube Partnership Program. Thanks and good luck!
The YouTube Team
The mechanism here is easy to imagine: at a certain number of views, YouTube kicks out this email. Just one of the ways they encourage content providers to “monetize” YouTube (e.g. the recent popularity of a wedding video with a Chris Brown song; instead of shutting it down, the record company involved added a “Buy this song” link. Smart.). However, this isn’t “my” video. It’s a clip I’ve shared assuming that doing so meets fair use criteria:
- it’s a non-commercial use
- the work in question is nonfiction
- amount of work reproduced is very small (0:30 of 2:00 or more), though significance is high (Spikes and Moreno are arguably the best two players on the field, both future NFLers)
- impact on market value is low, given #3
Now, if I sign up for the program, #1 changes, and the fair use argument is considerably weakened. I wonder if CBS and other rights holders consider these programs when making decisions about shutdowns. Or do they automagically get a cut as well?
I have half a mind to sign up, just to see what happens.
Edit 10/1: Once I started the signup process, I discovered all was not as IP-blissful as I thought.